Brazil is located in a tropical region with a hot and humid climate, which leads to a rich and frequent outdoor activity culture among Brazilians. Activities such as mountaineering, swimming, and surfing drive the sales and development of related products. Brazilians prefer vibrant colors, trendy and unique style elements, and seek high-quality products.
In terms of clothing consumption, research shows that Brazilians love to buy clothes, especially among middle to high-income families. They may spend approximately one-third of their household expenses on dressing up. A recent study by the Brazilian discount platform Cupomvalido revealed that Brazilian clothing and accessory consumption ranks among the top globally. Among the 195 countries or regions analyzed, Brazil ranks ninth in clothing and accessory consumption. When considering only emerging countries, Brazil’s ranking rises to fourth place, following Russia, India, and China.
According to the survey, São Paulo state is the highest consumer of clothing and accessories in the country, almost three times the second-place state. One of the main reasons for this difference is that São Paulo has the largest population in the country, accounting for approximately 22% of Brazil’s total population. Minas Gerais and Rio de Janeiro states rank second and third, respectively, with proportions of 10% and 7%.
Middle to high-income families spend the most on clothing, accounting for 31% and 21% of their total household expenses, respectively. Low-income families rank third with a proportion of 16%.
Regarding the characteristics of Brazilian consumers, it’s important to note some taboos. Due to religious beliefs, Brazilians avoid the number “13” and colors such as purple, yellow, brownish-yellow, and deep brown. Additionally, Brazilians value after-sales service and product durability. The better the product durability, the stronger the competitiveness and the higher the repurchase rate. Price is also a significant factor for Brazilians, especially when selecting a store. They are highly sensitive to prices, and affordability is the primary consideration for choosing a specific store, according to 38% of respondents. Product variety and quality come next, followed by after-sales service and discounts.
Brazilians, especially Brazilian women, may require larger sizes for underwear and tend to check customer reviews before making a purchase. They enjoy sharing their shopping experiences via Facebook, appreciate promotions, and have a preference for green and red colors. These are the characteristics of Brazilian shopping habits, and based on these traits, china wholesale clothing is very popular in the Brazilian. Chinese clothing and accessories offer good quality, a wide range of styles, and affordable prices, providing more choices for Brazilian consumers.
Brazil is the 11th largest B2C e-commerce market globally and one of the fastest-growing e-commerce markets. In terms of online market size, Brazil undoubtedly takes the lead among Latin American countries, although professional institutions predict that Brazil’s e-commerce market growth rate may not be as high as Argentina and Mexico, the other two major Latin American nations. Brazil ranks high on the list of major global online retail markets. Brazilians enjoy online shopping from the websites of physical department stores for various daily necessities, with clothing being particularly popular. Additionally, Brazilian luxury consumers are increasingly inclined to purchase high-end products online.